Writing

When we look at our work, our art, or any value we’re adding to the world, at some point, we have to ask, “Would they miss me if was gone?”

This isn’t a life or death hypothetical. “They” can be customers, “me” can be a product. But regardless of what type of creative space we’re in, we need to know where we stand with our audience.

Ask yourself: “Who’s looking forward to what I do next?” Put another way: “Do I matter or am I being tolerated?”

Because of all the metrics we use to measure success—how much we matter is the most important.

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